lay it on

lay it on or lay it on thick
also put it on thick or spread it on thick or lay it on with a trowel
 {v. phr.},  {informal}
To persuade someone by using very much flattery; flatter.
Bob wanted to go to the movies. He laid it on thick to his mother.
Mary was caught fibbing. She sure spread it on thick.
Compare: PUT ON (2b).
Categories: informal verb
Source: A Dictionary of American Idioms

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